Sell digital products online. Keep every cent.
Ebooks, templates, presets, printables, music, courses: upload the file, set a price and share one link. Buyers pay you directly through your own Stripe, PayPal, Mollie or Revolut, get the download in seconds, and Sellwares takes 0% of every sale, on every plan.
- 0% transaction fee
- Instant delivery
- Your own domain
- Paid straight to you
How to sell digital products online, in 4 steps
- Pick one product people already ask you for: a template, a guide, a preset pack, a printable.
- Make the file (PDF, ZIP, video, audio, anything) and give it a clear name and cover.
- Put it in a store with instant delivery, connect Stripe or PayPal, and set a price.
- Share the link where your audience already is (bio, email, posts) and add an upsell to grow each order.
What digital products can you sell?
Anything you can save as a file, and a few things you can't (a course, a membership, a call). These sell well because they solve one clear problem for one clear person.
Ebooks and PDF guides
Turn what you explain over and over into a guide. Short and specific beats long and general. Stuck on a name? Try our free book title generator, or the fantasy title generator for a novel.
Templates
Notion dashboards, Canva designs, spreadsheets and budget trackers. Buyers pay to skip the setup.
Printables and planners
Wall art, planners, worksheets and kids' activities. Sell them as a single PDF or a bundle.
Presets, LUTs and brushes
Lightroom presets, video LUTs, Procreate brushes. Add a license key per buyer.
Stock photos and video
Sell packs by theme with a clear license instead of one image at a time.
Music and sample packs
Beats, loops, sound effects and stems, with your own pricing instead of a streaming payout.
Fonts and design assets
Fonts, icon sets, mockups and UI kits. License keys tell you which copy is which.
Software and plugins
Scripts, plugins and add-ons, delivered as a download with a key for each buyer.
Online courses
Video lessons with quizzes and certificates, in the same store as your downloads.
Coaching and calls
Sell a 1:1 session next to your files. Buyers book a slot and get a Zoom or Google Meet link.
Memberships
Monthly access to new files, a community or both: recurring income from the same work.
Bundles
Group related files at a better price. The easiest way to raise what each buyer spends.
How to sell digital products on Sellwares
A live store in about a minute, and a product you can sell in under fifteen. There is no approval queue and no review.
Create your store
Sign up with Google, Facebook or your email. Your store is live at once, on your own Sellwares address.
Connect how you get paid
Stripe, PayPal and Mollie connect in one click through their own login. Revolut takes one key you paste in. The money goes straight to your account; we never hold it.
Upload your file and set a price
A fixed price, pay what you want, or a bundle. Set a download limit and turn on license keys if you need them.
Make your product page
Use the page builder for your cover, description and reviews. Your store won't go live without a payment method switched on, so your first buyer never hits a dead checkout.
Share one link
Put it in your bio, your emails and your posts, or connect your own domain. Add an order bump and a one-click upsell to grow every order.
Where to sell digital products: what each platform keeps
The platform fee on one $50 sale, before the card or PayPal fee that every platform passes on. Small percentages add up: at 100 sales of $50 a month, a 10% + $0.50 fee is $550 a month.
| Platform and plan | Monthly price | Fee per sale | Platform fee on $50 | Good to know |
|---|---|---|---|---|
| Sellwares Free | €0 | 0% | $0.00 | Up to 3 products. Paid to your own Stripe, PayPal, Mollie or Revolut. |
| Sellwares Creator | €29 | 0% | $0.00 | Unlimited products, your own domain, email automation. |
| Payhip Free | $0 | 5% | $2.50 | Plus is $29/mo with 2%; Pro is $99/mo with 0%. |
| Payhip Plus | $29 | 2% | $1.00 | Same features on every Payhip plan. |
| Gumroad | $0 | 10% + $0.50 | $5.50 | 30% for sales through its Discover marketplace. Handles sales tax for you (merchant of record). |
| Lemon Squeezy | $0 | 5% + $0.50 | $3.00 | Handles sales tax for you (merchant of record). |
| Etsy | $0 | 6.5% + $0.20 listing | $3.45 | Plus Etsy's payment processing fee. Marketplace traffic; the buyer is Etsy's customer. |
| Stan Store Creator | $29 | 0% | $0.00 | Creator Pro is $99/mo for funnels, order bumps and pixels. |
Sources: payhip.com/pricing, gumroad.com/pricing, lemonsqueezy.com/pricing, etsy.com/legal/fees, stan.store pricing, checked 29 October 2026. Sellwares prices are in euros; the others in US dollars.
One subscription instead of a percentage means your fee does not grow when your sales do. Automation and your own domain start at €29, the things many platforms keep for their $99 tier.
Instant, safe delivery for every file
Your buyer gets the file the moment they pay, and nobody gets it any other way.
- Guest checkout. No account to make: the buyer pays, downloads, and gets a magic link to come back later.
- Links that expire. A file is never at a public address; every download link is signed, short-lived and checked against a paid order.
- Download limits. Choose how many times each file can be downloaded.
- License keys. One key per buyer for software, presets, fonts and plugins, shown in their library.
- Files checked on upload, before any buyer can download them.
- Disputes handled. If a buyer disputes a payment, we build the evidence file (terms accepted, download logs) and submit it in time.
Tools that grow every order
Built in, not bolted on, and none of them take a percentage.
- Order bump: one tick at checkout adds a second product, same single payment.
- One-click upsell after payment, on the card they just used, and a downsell for those who say no.
- Discount codes with an end date, and a margin guard that warns you before a discount eats your profit.
- Bundles and pay what you want pricing.
- Email automation to welcome buyers and bring them back (Creator plan and up).
- Ad tracking for Meta, TikTok, Google Ads, Pinterest and six more, sent from the browser and our server.
- Affiliates who sell for you (Pro plan).
How to market digital products
A great file sells nothing on its own. These six moves bring the first buyers and keep them coming, and each one works from the store you already have.
Sell where your audience already is
Put your store in your link in bio, pin a post about the product, and mention it at the end of the content people already watch or read. One clear link beats five.
Give something away first
Offer a free sample, a chapter or a mini template as a lead magnet: the buyer pays with their email instead of money, and you have someone to tell when the full product is ready.
Show the product working
A short video of the template in use, a before-and-after for a preset, a page from the guide. People buy what they can picture using.
Launch with a deadline
A discount code that ends on Friday gives people a reason to decide now. Email your list on day one and again on the last day.
Let buyers sell it for you
Reviews on Sellwares come only from people who bought, and you choose which ones show. A page with real reviews converts better than any claim you can write.
Grow every order, then measure
Add an order bump or a one-click upsell, bundle related files, and track your ads properly so you know which post or ad brought each sale.
Sell from your own store, not someone else's marketplace
Marketplaces like Etsy can bring first buyers, but the customer is theirs, the fees come off every sale, and your product sits next to your competitors'. Your own store keeps the buyer's email, your brand and the whole price.
On Sellwares you start with a store link you can share anywhere, so you can sell digital products without a website of your own. When you are ready, connect your own domain on any paid plan: it goes live with HTTPS in about ninety seconds, and it stays registered in your name if you ever leave.
A word on tax
Gumroad and Lemon Squeezy act as the merchant of record: part of their fee pays for collecting and filing sales tax for you. On Sellwares your buyers pay you directly, so you are the seller. Sellwares shows how much tax you collected in each country and gives you the export for your accountant (full tax reporting on the Pro plan).
Questions about selling digital products
What is the best platform to sell digital products with no monthly fees?
Sellwares has a free plan: €0 a month, 0% transaction fee, up to 3 products, with instant delivery and your own store. You only pay your card or PayPal provider's normal rate. Payhip's free plan is also €0 a month but keeps 5% of each sale, and Gumroad keeps 10% + $0.50.
How do I sell digital products without a website?
Your Sellwares store is the website. Upload the file, set a price, and share your store link in your bio, emails, posts or messages. Buyers check out as guests and get the file at once. When you want a real web address, connect your own domain on any paid plan.
What digital products sell best?
The ones that save a specific person time or solve one clear problem: templates (Notion, Canva, spreadsheets), printables and planners, ebooks and PDF guides, presets and LUTs, stock photos, music and sample packs, fonts, and short courses. A narrow product for a clear audience beats a broad one for everybody.
Can you really make money selling digital products?
Yes, but the money comes from the audience more than the file. A product that answers a question your followers already ask you, priced fairly and shown where they already are, sells. Each extra sale costs you nothing to deliver, so keeping the whole price (no platform cut) matters more as you grow.
Is Etsy or Gumroad better for selling digital products?
Etsy brings marketplace traffic but charges a $0.20 listing fee plus a 6.5% transaction fee and payment processing, and the buyer is Etsy's customer. Gumroad charges 10% + $0.50 per sale (30% through its Discover marketplace) and handles sales tax for you. Your own store keeps the buyer, the email and the whole price; many creators use a marketplace for discovery and their own store for everything else.
Do my buyers need to create an account?
No. Checkout is guest checkout. Buyers get their purchase instantly and a magic link to come back to it later. There are no passwords anywhere.
How do I stop people sharing my files?
Every download link expires and is checked against a paid order, you can limit how many times each file can be downloaded, and software, presets, fonts or plugins can carry a license key per buyer. If a buyer disputes a payment, Sellwares builds the evidence file (terms accepted, download logs) for you.
Can I move my products from Gumroad or Stan Store?
Yes. The migration tool imports from Stan Store, Gumroad, Kajabi, Podia, Teachable, Thinkific, Beacons, ConvertKit and Substack in one pass, with a dry run before anything is saved.
Fees checked 29 October 2026.
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