Everything you make, in one place. Keep every cent.
Sell digital products, courses, coaching and memberships from your own domain. Buyers pay through your own Stripe or PayPal — the money goes straight to you. We never touch it, and we never take a cut.
Eleven product types, one storefront, and none of it costs you a percentage.
Downloads, courses, coaching, memberships, bundles, events and webinars, lead magnets, licence keys, services, tips and physical print-on-demand.
Four tools that don't talk to each other
Most creators run three or four disconnected tools just to sell one digital product. One for payments, another for delivery, another for the email list, another for analytics. They all work fine alone — but the moment you add a second revenue stream, you start from zero again.
The creators who actually earn well run seven income streams; the ones who struggle run two. Sellwares exists so adding the next stream takes minutes instead of another migration.
Live and sellable in under fifteen minutes
Pick a template, then make it yours
A real drag-and-drop builder — not a colour picker. Themes, sections, multi-page layouts, collections and search, plus scoped custom CSS when you want it. Your store doesn't have to look like everyone else's.
Connect your own Stripe and PayPal
Two minutes via Stripe Connect. You keep the account, you keep the relationship, and you can revoke us at any time. Buyers pay you directly — we never hold your money and never sit in the payout path.
Add your first product and publish
Upload a file, open a few call slots, build a course, or start a membership. No approval queue and no review.
Point your own domain at it
Type a domain, click once, live in about ninety seconds with HTTPS. No CNAME guesswork, no support ticket. Custom domains are on the base plan — not paywalled, not unavailable at any price.
One tap to buy. No account required.
Apple Pay, Google Pay, Klarna, Afterpay or card in a single sheet. No sign-up wall, no redirect to a third-party page, no second tab. The file, the course access or the calendar invite arrives within five seconds, and a magic link lets them re-download later without a password.
Every added step costs you conversions. Guest checkout is the one thing we refuse to make heavier.
See a live storefront
Maya Ellis
Content strategy for coaches
What people tell us six months in
Hover to pause and read properly.
My store looked exactly like every other coach's, and I couldn't use my own domain at any price. That was the whole reason I moved. Now it's mayacoaching.com and it looks like me.
Coach · 45k followers
is what a 10% marketplace fee was costing me. Here it's a flat subscription and the percentage is zero. That difference is my ad budget now.
Notion templates · 35 SKUs
My accountant told me I owed back VAT across several member states and I had no idea. The tax report told me the number and gave me the export before he even asked.
Course creator · Berlin
Four logins became one. My VA has her own seat now instead of my password, which I should have fixed two years ago.
Consultant
from signup to my first live product. I timed it because I didn't believe the claim on the homepage.
Chess coach
My store looked exactly like every other coach's, and I couldn't use my own domain at any price. That was the whole reason I moved. Now it's mayacoaching.com and it looks like me.
Coach · 45k followers
is what a 10% marketplace fee was costing me. Here it's a flat subscription and the percentage is zero. That difference is my ad budget now.
Notion templates · 35 SKUs
My accountant told me I owed back VAT across several member states and I had no idea. The tax report told me the number and gave me the export before he even asked.
Course creator · Berlin
Four logins became one. My VA has her own seat now instead of my password, which I should have fixed two years ago.
Consultant
from signup to my first live product. I timed it because I didn't believe the claim on the homepage.
Chess coach
Thirty-five templates on a single scrolling page was unusable. Collections and search fixed a problem I'd stopped even complaining about.
Template designer
The AI doesn't write my emails, it tells me which product stalled and why. That's the thing I actually wanted and nobody else was building.
Language tutor
of my revenue was coming from one product. The health score flagged it months before it would have hurt. I've since launched two more.
Community operator
A payment processor once froze a friend's account and ended her business in an afternoon. Having a second processor that takes over automatically is why I'm here.
Finance educator
taken from my sales in fourteen months. I have checked the invoices more than once.
Ceramics workshops
Thirty-five templates on a single scrolling page was unusable. Collections and search fixed a problem I'd stopped even complaining about.
Template designer
The AI doesn't write my emails, it tells me which product stalled and why. That's the thing I actually wanted and nobody else was building.
Language tutor
of my revenue was coming from one product. The health score flagged it months before it would have hurt. I've since launched two more.
Community operator
A payment processor once froze a friend's account and ended her business in an afternoon. Having a second processor that takes over automatically is why I'm here.
Finance educator
taken from my sales in fourteen months. I have checked the invoices more than once.
Ceramics workshops
Eleven revenue streams, one catalogue
Add a new one in minutes. No new tool, no new login, no migration.
PDFs, templates, presets
Signed, expiring links · download logs
Modules, drip, certificates
Quizzes · real progress · discussion
1:1 and group bookings
Calendar sync · paid slots · reminders
Recurring access
Native community · no Skool bill
Live sessions, ticketed
Native live events · no Zapier duct tape
Free for an email
Straight into your automationThe money goes from your buyer to your processor. We never touch it.
Template seller, 12k followers
What you hit a wall on, and what we do instead
Link-in-bio tools are genuinely good until you grow. These are the ceilings people actually run into.
The parts we built because they were missing
Multi-processor failover
Connect a backup processor of your own. If the primary declines or freezes, checkout switches over automatically instead of your revenue stopping on a Tuesday.
Chargeback evidence assembly
On a dispute we auto-build the file — IP, device, terms acceptance, download logs, email opens, course logins — and submit it inside the window. We act on early fraud warnings too, and warn you before your dispute rate reaches the level card networks punish.
Tax reporting dashboard
"You've collected roughly €4,200 across six countries — here's the export for your accountant." Advisory, clear, and nobody else tells creators this at all.
An AI analyst, not a copywriter
63.4% of creators want AI to explain what's working; only 39.3% want it writing for them. Sage reads your real numbers and shows them — every insight grounded in figures you can click through to.
Business health score
Flags concentration risk before it hurts: "81% of revenue comes from one product." A warning months early is worth more than a chart after the fact.
One-click migration
Import your existing store, products, files, course structure and buyer list in a single pass, with a dry run first — instead of rebuilding thirty-five product pages by hand over a weekend.
You own the processor. We just build the shop.
You connect Stripe, PayPal or Mollie through OAuth, which means you can revoke our access at any moment. We store a scoped token and never accept a secret key. Payouts land in your account on your schedule — there is no platform balance, no held funds, and no payout you have to request from us.
store
transaction fee — including on the free plan
We charge a flat monthly subscription and nothing per sale. Not on your best month, not once you scale, not on any tier. Your only per-sale cost is your own processor's rate, paid directly to them.
One subscription. No percentage.
Automation and custom domains start at €29 — the things most platforms hold back for their $99 tier.
- 3 products
- Full page builder
- 250 contacts · 1,000 sends
- 1 course · 1 hr video
- Custom domain
- Community
- Unlimited products
- Custom domain included
- Full email automation
- 5,000 contacts · 25,000 sends
- Unlimited courses · 10 hrs video
- 1 community space · 2 team seats
- Everything in Creator
- 1 domain free · 25,000 contacts
- Funnels + A/B testing
- Affiliates · processor failover
- Full tax reporting · full AI analyst
- 5 team seats · API access
- Everything in Pro
- 3 domains free · 100,000 contacts
- 200 hrs video · 500 GB storage
- White-label mobile app
- Unlimited team seats
- Priority migration concierge
14-day trial on every paid plan · cancel any time · no transaction fee, ever
Things people ask first
Do you really take nothing per sale?
Yes. We are subscription-only, on every plan including the free one. Buyers pay through your own Stripe, PayPal or Mollie account, so the only per-sale cost is your processor's own rate — paid to them, not to us. We never hold the money and there is no payout to request.
What happens if my payment processor freezes my account?
On Pro and Business you can connect a backup processor of your own. If the primary starts declining or is suspended, checkout fails over to the backup automatically rather than going down. This is the single risk most creator platforms leave entirely unaddressed.
Do you handle my VAT?
We report, we don't remit. You stay the seller of record, and the dashboard shows what you've collected, in which countries, with an export your accountant can file from. It also warns you before your sales cross a registration threshold in a new country. It's the visibility creators currently don't have — not a filing service, and we're deliberate about not pretending otherwise.
Can I use my own domain?
On every paid plan, starting at €29. Connect one you own, or buy one from inside the dashboard — type the name, click once, and it's live with HTTPS in about ninety seconds. Pro includes one domain free, Business includes three.
Can my VA or editor have their own login?
Yes. Team seats with real roles from the Creator plan up — two seats on Creator, five on Pro, unlimited on Business. Nobody has to share your password, and every action is attributed to the person who took it.
How hard is it to move my existing store across?
The migration tool imports from Stan Store, Gumroad, Kajabi, Podia, Teachable, Thinkific, Beacons, ConvertKit and Substack — products, files, course structure, contacts and order history in one pass. You see a dry run before anything commits, and your existing customers keep their access without resetting anything. On Business, someone from our team runs it with you.